Arman Sabir

man using vr goggles

Leveraging Virtual and Augmented Reality for Enhanced Public Relations

Public relations (PR) is an ever-evolving field that constantly seeks innovative ways to captivate and engage audiences. In recent years, the integration of virtual reality (VR) and augmented reality (AR) has emerged as a powerful tool to elevate PR efforts, offering immersive experiences that go beyond traditional communication channels. Here we will explore how VR […]

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Adapting to the Hand Shift: PR in the Modern Age

The field of public relations (PR) is undergoing a significant transformation known as the “hand shift.” This shift reflects the changing dynamics of communication and how PR professionals are adapting to stay relevant in the modern age. In the past, PR was often seen as a behind-the-scenes profession, focused on issuing statements and maintaining a

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